Portfolio

Project Brief

Honest Nektar sought to launch its premium honey products on Amazon, focusing on:

• Listing Creation & Optimization: Crafting compelling, SEO-rich product listings that highlight the unique qualities of Honest Nektar honey, such as its traceability, purity, and origin from the Northern wilderness.

• PPC Campaign Management: Developing and managing targeted Pay-Per-Click advertising campaigns to increase product visibility and attract potential customers.​

• Inventory Management & Auditing: Implementing efficient inventory tracking systems to ensure product availability, prevent stockouts, and maintain accurate inventory records.​

Strategy & Execution

1. Comprehensive Market Analysis:

   • Conducted thorough research to identify target demographics, relevant keywords, and competitive landscape on Amazon.​

2. Optimized Product Listings:

   • Developed detailed product titles, bullet points, and descriptions emphasizing key selling points:​

     • Traceability: Each jar features a QR code linking consumers to information about the beekeeper and foraging area.

     • Purity: Unfiltered, unpasteurized honey free from additives.

     • Sustainability: Sourced from the pristine Northern wilderness, ensuring eco-friendly practices.

3. Visual Content Enhancement:

   • Produced high-quality images and infographics showcasing the product’s packaging, origin, and usage ideas to engage potential buyers.​

4. PPC Advertising Campaigns:

   • Launched targeted PPC campaigns focusing on high-converting keywords to drive traffic and increase sales.​

   • Regularly monitored and adjusted bids to optimize ad spend and maximize ROI.​

5. Inventory Management & Auditing:

   • Implemented inventory tracking tools to maintain optimal stock levels, preventing both overstocking and stockouts.​

   • Conducted regular audits to ensure inventory accuracy and streamlined fulfillment processes.​

Results & Impact

• Increased Brand Visibility: Achieved higher search rankings on Amazon, leading to increased product views and brand recognition.​

• Sales Growth: The combination of optimized listings and effective PPC campaigns resulted in a significant uptick in sales within the first quarter post-launch.​

• Enhanced Customer Engagement: The traceability feature fostered trust and transparency, leading to positive customer reviews and repeat purchases.​

Conclusion

By managing the end-to-end process of launching Honest Nektar on Amazon, from listing creation to PPC management and inventory auditing, we successfully positioned the brand for sustained growth in the competitive online marketplace.​

Experience the purity of Estonian honey with Honest Nektar—now available on Amazon.

PROJECT INFO:

• Category: Amazon Brand Launch & Management​

• Website: ​HONEST NEKTAR

• Client: Honest Nektar