Project Brief :
Only Greats, a brand committed to high-end collectible protection, partnered with me to enhance the visibility, trust, and conversion of their premium card storage case on Amazon. The goal was to present the product as the ultimate combination of style, security, and versatility—appealing to serious collectors and hobbyists alike.
Strategy & Execution
We adopted a benefits-first creative strategy. Rather than just showcasing the product, we told a compelling story of premium protection, expert craftsmanship, and modern collector lifestyle.
Key elements executed:
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Listing Optimization:
Developed SEO-rich, conversion-focused copy emphasizing core features—such as 3 foam inserts for snug fit, EVA protection, compatibility with PSA/BGS/SGC slabs, and sleek design with TSA-approved locks. -
Visual Storytelling:
Crafted a cohesive graphic suite that included:-
Dimensional diagrams for clarity
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Feature breakdowns (materials, use cases, compatibility)
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Lifestyle usage imagery for context and emotional appeal
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Branded aesthetic consistent with high-end collector brands
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Hero Messaging:
“Only Demand The Best” and “Safeguard Your Collection in Style” were used to reinforce the premium value proposition and instill collector confidence.
Results & Impact
By revamping both visual and written assets, we positioned Only Greats as a collector-trusted brand. The new listing assets dramatically improved product perception, reduced bounce rates, and boosted customer engagement.
Collectors now see this case not just as storage—but as a statement of how seriously they value their cards.
Conclusion
This project demonstrates how data-driven creative direction and precise product positioning can redefine how a niche product is received on Amazon. Only Greats now stands not only for card protection—but for prestige in protection.
PROJECT INFO:
Category : Brand Launch
Date : 18 May, 2017
Client : Only Greats